Advertise with Fitness First

Advertise with Fitness First
Directly targeting our 350,000+ members with your advertising message

Active Media Group provides marketers of products and services with the opportunity to target this relatively affluent and often hard-to-reach audience via several media options. Whether you're targeting a national audience, a selected region, or just one gym, creative use of our integrated marketing platform can effectively drive your message into the market of your choice.

The options include:
Fitness First Magazine
The Fitness First Magazine is a high-quality, glossy publication providing valuable insights to members aspiring to achieve all the benefits the Fitness First lifestyle has to offer. A massive 100,000 copies is distributed via Fitness First gyms nationally, bi monthly.

Lifestyle Network
The Fitness First Lifestyle Network screens the latest music videos in virtually all areas of all Fitness First gyms and provides advertisers with the opportunity to showcase their product or services during quarter-hourly commercial breaks, or scrolling messages. It is recognized as a powerful, unparalleled advertising vehicle that reaches a captive audience consisting of the country's most qualified consumer groups. Whether you're a local business or a national brand, you can affordably target your future customers by implementing a campaign that spans from one gym or over 75.

Activelites
Fitness First Activelites are large-format (1.8 x 1.2 m), backlit, internal 'billboards', providing a high-quality presentation for your branding message. An average three (3) Activelites are located in high-traffic areas within all Fitness First gyms nationwide. They give advertisers the opportunity to have strong branding within our clubs.

A3 Fitness Ads
Fitness First A3 Fitness Ads are mini 'billboards' offering unavoidable, line-of-sight visibility in the change rooms of all Fitness First gyms. In this uncluttered and personal environment, more intimate advertising messages can be affordably targeted to gender specific audiences in a high quality format. Each change room has a minimum of 8 Frames

Sampling
Fitness First provides marketers with exceptional sampling opportunities to target an ideal demographic in a place and at a time when they are highly receptive to new products and ideas. Such campaigns are included as part of an advertising media spend (conditions apply).

A tailored package can be devised to suit your needs and budget.